How lash and brow businesses use SalonBook
Lash and brow work is precise about time. A classic full set takes about two hours, a volume set can take closer to three, a fill is 60 to 90 minutes depending on retention, and a brow lamination with tint is about an hour. SalonBook lets you set a duration for each service, so clients book the right block and your day stays on schedule.
A solo lash tech sets up in under an hour: add services with durations, prices and photos, set working hours and breaks, connect Stripe, Square or PayPal, and share the salonbook.us/your-studio link. A studio with several artists adds each as a staff member with their own menu and availability.
Getting clients to book the right service
The most common lash scheduling problem is a client booking a fill when she needs a full set. You can solve this in the service descriptions: the 2-week fill states that at least 50% of lashes must remain, the 3-week fill states 40%, and anything less books as a full set. Because the booking wizard shows the description and a photo, clients can see which service fits before they book.
Brow artists use the same approach for shaping versus lamination, and for tint add-ons that need a patch test 48 hours before the service.
Consent, patch tests and aftercare
On the Pro plan, SalonBook sends new clients an intake and consent form before their first appointment. Lash techs collect adhesive and latex sensitivity, eye conditions, contact-lens use, pregnancy and medications; brow artists add tint patch-test consent. The client signs digitally and the form lives on her record, where the tech reviews it before starting.
About a day after the appointment, a follow-up goes out automatically with a book-again button. Booking the next fill as a recurring appointment before the client leaves keeps it inside the two-week window while retention is still high.
Start free, upgrade when you add staff
The Free plan is $0 per month and covers one artist, five services, online booking, a calendar, a client list, email confirmations and a public website with all 7 layouts, 23 color palettes and the theme studio. A solo lash tech offering classic, hybrid, volume, fills and removal fits in it.
The Pro plan is $39 per month, or $348 per year (about $29 per month billed annually), for up to three staff with unlimited services and products. Pro adds deposits and no-show fees, text reminders through your own Twilio account, the waitlist with auto-book, the client portal, intake and consent forms with digital signature, loyalty, referrals, gift certificates, memberships, an online shop for aftercare products, invoices with tipping, reports, custom CSS, the embed widget, a custom domain with SSL, and Google Tag Manager and Meta Pixel support.
Enterprise is $89 per month, or $828 per year (about $69 per month annually), for unlimited staff, payroll and commissions, a JSON data API and headless mode. Paid plans include a 14-day free trial, no contract, no setup fee, and you can cancel any time.
| Solo lash tech (Free) | Studio with 3 artists (Pro) | |
|---|---|---|
| Monthly cost | $0 | $39, or $29/mo billed annually |
| Staff | 1 | Up to 3 |
| Services | 5 | Unlimited |
| Deposits on full sets | Not included | Included, per service |
| Consent forms with signature | Not included | Included |
| Reminders | Email confirmations | Email and text (via your Twilio) at 24h and 1h, plus follow-ups |
| Website | salonbook.us/your-studio, 7 layouts, 23 palettes | Adds custom domain with SSL and custom CSS |
SalonBook charges no marketplace commission, no per-booking fee and no per-client acquisition fee. Some competitors charge 20–30% on new clients from their marketplace; SalonBook charges a flat monthly price and nothing per client. Your payment processor charges its normal card fees.
Getting your clients to book online
Lash and brow clients find artists on Instagram and Google. Put the booking link where they are already looking and let the software handle the conversation.
- Add your SalonBook page as the Book link on your Google Business Profile so a search for your studio shows a booking button.
- Put the booking link in your Instagram bio and reference it in every set you post. Service photos mean clients land on the exact set they saw.
- Embed the booking widget on your existing website, if you have one, so clients book without leaving the page.
- Turn on 24-hour and 1-hour reminders and the post-visit follow-up. Booking the next fill as a recurring appointment is what keeps fills on schedule.
From the client portal, clients reschedule or cancel within your policy, review invoices, save a card for deposits, check loyalty points, complete forms and send a referral link. Referrals suit lash studios well, since new clients almost always come from a friend’s set.
| Task | Instagram DMs | SalonBook |
|---|---|---|
| Agreeing a time | Several messages back and forth | Client picks an open slot in the booking wizard |
| Holding a full set | Verbal promise | Deposit collected at booking |
| Fill versus full set | Guess from a photo | Service descriptions and photos guide the choice |
| Consent form | Paper at the first visit | Signed online before arrival |
| Fill reminder | Manual text if you remember | Recurring fill booked ahead, with reminders at 24h and 1h |
Who SalonBook is for
SalonBook fits a solo lash tech working from a suite, a brow and lash studio with two or three artists, and a larger beauty studio that needs unlimited staff. Flat pricing and a free plan with no time limit let you start alone and add artists when you are ready.
If you book through DMs today, the shift is that clients still find you on Instagram, but they book themselves, pay their deposit, sign their consent form and get reminders before each fill without a message from you.
Add your sets, fills and consent form, and take your first online booking today.
Start freeFrequently asked questions
Can I stop clients booking a fill when they need a full set?
You can state retention requirements in each service description and show photos in the booking wizard, which guides most clients to the right service. Deposits and your policy cover the rest.
Can I require a deposit for full sets but not fills?
Yes. On the Pro plan, deposits are set per service, so full sets can require a partial or full deposit while fills stay deposit-free.
Can clients sign a consent form before their appointment?
Yes. Pro plans include intake and consent forms with digital signature. Clients complete them online and the signed form is stored on their client record.
Is SalonBook free for a solo lash tech?
Yes. The Free plan is $0 per month for one staff member with five services, online booking, a calendar, a client list, email confirmations and a public website.
Does SalonBook remind clients when a fill is due?
Yes, once the fill is booked. Book the client’s next fill as a recurring appointment and, on the Pro plan, reminders go out 24 hours and 1 hour before each one. The post-visit follow-up also carries a book-again button.
Does SalonBook take a commission on bookings?
No. There is no marketplace commission, no per-booking fee and no per-client acquisition fee on any plan.