How spa and massage businesses use SalonBook
A massage practice has a rhythm that scheduling software often breaks: a session, then a reset, then the next session. SalonBook is built around service durations that you define, so a 60-minute massage can occupy 75 minutes on the calendar and the booking wizard will only show clients times that respect that spacing.
Setup for a solo therapist takes under an hour. You add your modalities as services with durations and prices, set your hours and breaks, connect Stripe, Square or PayPal, and share the link. A day spa with several therapists adds each as a staff member, gives each their own menu and hours, and uses one shared calendar to see the whole floor.
Intake before the client arrives
On the Pro plan, SalonBook sends clients an intake form to complete online before their first visit. Therapists use it to collect health history, medications, pregnancy status, recent injuries and surgery, pressure preference and consent to treatment. The client signs digitally, and the completed form is attached to their record where the therapist can review it before the session starts.
Because the form is on the client record, returning clients do not fill it in again unless you ask them to, and a therapist covering for a colleague sees the same history and notes.
Running a multi-room spa
A spa with three therapists and two treatment rooms can use the optional station capacity setting so no more sessions are booked at once than there are rooms. Owners often stagger start times by 15 minutes so that clients are not all checking in at once and the reception can walk each guest to their room.
When a client cancels, the waitlist books the next client waiting for that therapist or service automatically, if you turned on auto-book, or sends them a time-limited booking link. Drag-drop rescheduling on the calendar moves a session to another time or therapist in a second.
Start free, upgrade when you add staff
The Free plan is $0 per month and covers one therapist, five services, online booking, a calendar, a client list, email confirmations and a public website with all 7 layouts, 23 color palettes and the theme studio. A solo massage therapist offering Swedish, deep tissue, prenatal, hot stone and sports massage fits within it.
The Pro plan is $39 per month, or $348 per year (about $29 per month billed annually), for up to three staff and unlimited services and products. Pro adds deposits and cancellation fees, text reminders through your own Twilio account, the waitlist with auto-book, the client portal, intake and consent forms with digital signature, loyalty, referrals, gift certificates, memberships, an online shop, invoices with tipping, reports, custom CSS, the embed widget, a custom domain with SSL, and Google Tag Manager and Meta Pixel support.
Enterprise is $89 per month, or $828 per year (about $69 per month annually), for unlimited staff, payroll and commissions, a JSON data API and headless mode. Paid plans include a 14-day free trial, no contract and no setup fee, and you can cancel at any time.
| Practice | Plan | Price | Key inclusions |
|---|---|---|---|
| Solo massage therapist | Free | $0/mo | Online booking, calendar, client list, email confirmations, public website |
| Small spa, 2–3 therapists | Pro | $39/mo or $29/mo annually | Intake forms, deposits, reminders, gift certificates, memberships, custom domain |
| Day spa with 4+ staff | Enterprise | $89/mo or $69/mo annually | Unlimited staff, everything in Pro, payroll and commissions, JSON data API, headless mode |
There is no marketplace commission, no per-booking fee and no per-client acquisition fee on any plan. Your payment processor charges its usual card fees; SalonBook does not add a markup.
Getting your clients to book online
Massage clients often book on impulse, in the evening, when a phone line is closed. Putting the booking link where they already look captures those bookings.
- Add your SalonBook page as the Book link on your Google Business Profile. Searches for "massage near me" that land on your listing show a booking button.
- Put the link in your Instagram and Facebook bios. Service photos of your treatment room help clients picture the visit before they commit.
- Embed the booking widget on your existing website so clients book without leaving the page.
- Turn on 24-hour and 1-hour reminders and post-visit follow-ups. The follow-up arrives about a day after the session with a book-again button, a natural prompt to rebook.
Through the client portal, clients reschedule or cancel within your policy, view invoices, save a card, buy e-gift certificates and complete forms. Every self-service action saves your front desk a call.
| Task | Phone and paper | SalonBook |
|---|---|---|
| Evening booking request | Voicemail, returned next day | Booked instantly, 24/7 |
| Health intake | Clipboard in the lobby | Digital form signed before arrival, stored on the record |
| Turnover time | Therapist rushes or runs late | Buffer built into each service duration |
| No-show on a 90-minute slot | Unpaid, unfilled | Deposit or no-show fee, waitlist refills |
| Gift certificate balances | Spreadsheet lookup | Balances tracked in SalonBook and adjusted by staff |
Who SalonBook is for
SalonBook works for an independent licensed massage therapist, a wellness studio with two or three practitioners, and a day spa that needs unlimited staff and a data API. Flat pricing means your software cost does not rise with your bookings.
If your practice currently depends on a marketplace for new clients, moving to SalonBook means those clients book with you directly, their intake and history live on your records, and no commission is deducted from the session.
Add your modalities, set your turnover time and take your first online booking today.
Start freeFrequently asked questions
Can I add turnover time between massage sessions?
Yes. You set the total duration for each service, so a 60-minute massage can occupy 75 minutes on the calendar and clients only see times that leave room to reset.
Can clients fill out a health intake form before they arrive?
Yes. The Pro plan includes intake and consent forms with digital signature. Clients complete them online and the signed form is attached to their client record.
Is SalonBook free for a solo massage therapist?
Yes. The Free plan is $0 per month for one staff member with five services, online booking, a calendar, a client list, email confirmations and a public website.
Can I sell gift certificates and memberships?
Yes. On Pro and Enterprise, clients buy e-gift certificates in their client portal and staff track and adjust balances. For memberships, you enroll the client and SalonBook handles recurring billing and member discounts.
Does SalonBook charge per booking or take a commission?
No. SalonBook has no marketplace commission, no per-booking fee and no per-client acquisition fee. Only your payment processor’s standard fees apply.
Which website layouts suit a spa?
The Serene layout with its Spa or Luxe palette suits spa and massage businesses, and Lume works for an editorial look. All 7 layouts are included on every plan; Pro adds custom CSS.